Updating customer records
NCOA Update gives you the most recent known address for an individual.
Retaining existing customers is often more cost-effective than finding new ones.
You can think of update queries as a powerful form of the Find and Replace dialog box.
You cannot use an update query to add new records to a database, or to delete records from a database.
In all cases, you’ll receive the most recent data available to update your customer records.
The NCOA Update file is built from our Redirection Service data and uses information taken directly from the Redirection application forms of people who are moving.